Perhaps the biggest advantage that the Hendrick Durham Auto Mall holds over other dealerships is the Hendrick name.
Being part of the Hendrick empire proves positive in maany regards: core values, knowledge, experience, resources, customer focus and the employees themselves.
Hendrick is synonynous with success - be it a car dealership or NASCAR team.
Synonymous with the Hendrick name is Jeff Gordon, perhaps the most fanous name in NASCAR racing since he signed with Hendrick Motorsports in 1993. He has won four NASCAR championships, won the Daytona 500 three times and ranks third in all-time victories.
Gordon has visited the Durham dealership. There are photos of him adorning walls in the showroom, hallways and parts department. There are photos of him on sales desks, posing with sales reps. His car has been on display in the showroom. His likeness has been worn on many hats and T-shirts of customers who have come to the Durham dealership to buy Chevrolets like Gordon drives and owns.
The Hendrick Durham Auto Mall has benefited from the Gordon-Rick Hendrick relationship in many ways, for many years - parlaying their success and popularity into success for the dealership, which soon will move into a new upscale state-of-the-art facility in the Southpoint area of Durham.
Thursday morning, Gordon announced that he will retire as a full-time driver following the 2015 season that starts next month.
On behalf of the dealership, we say: "Thank you, Jeff." You have helped us thrive in Durham. Congratulations on your career, and good luck in your final season.
For the story of his announcement and what he has meant to Hendrick Motorsports, the Durham dealership, and the sport of auto racing, Click Here.
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