Hendrick Way: Continued Expectation To Hit Moving Target Of Excellence

It's a common saying that "Excellence Is A Moving Target."

It's also an appropriate saying in the world of Rick Hendrick, who has been able to enjoy excellence throughout time in the face of many continually evolving and changing obstacles.

His Hendrick Motorsports racing operation is the best in the business. It has been argued that Hendrick driver Jeff Gordon is the best driver in NASCAR history because of his incredible longevity at the highest level of achievement in spite of seemingly constant rules changes, multiple driver styles and personalities, track and equipment makeovers and the occasional change in crew memberrs.

The Hendrick Automotive Group, an empire of nearly 100 dealerships nationwide, has been able to hold its rank at the top of its industry because of its ability to maintain the status quo in an industry that has been confronted by more change and reconsruction than perhaps any other walk of life over the last 10 years.

Both Hendrick Motorsports and the Hendrick Durham Auto Mall are in the process simultaneously of marking the end of one era and beginning of another. In spite of the uncertainty of the unknown, of the coming of new faces and implementing of new business strategies, you can count on the usual excellence to continue - because that is the Hendrick Way.

That already has been evident this month in Daytona Beach, Fla. - site of Sunday's NASCAR Sprint Cup season-opening Daytona 500. Gordon will begin his final season of full-time racing in a very familiar position - the pole position.

No matter that he is stepping aside for the newest young gun, Chase Elliott, to take his place in the No. 24 Chevrolet starting next season, Gordon has maintained excellence.

Even at age 43, after 92 career victories and four series championships, with enormous wealth in hand, Gordon enters his final season holding himself to the same standard of excellence that he had when he won his first championship in 1995 - the year Elliott was born.

Even though he may feel it is time to retire and hand the reigns to a 19-year-old hotshot who is set to inspire other future racers the way Gordon has inspired throughout his career, Gordon intends to keep his standard of excellence and work ethic to the very end.

Just as Gordon and Hendrick Motorsports are embracing this time of transition as an opportunity to write another chapter for the record books, so, too, is the Hendrick Durham Auto Mall.

After more than two decades of operatng its business from downtown Durham, the dealership is set to move to a $25-million state-of-the-art facility across the street from the Southpoint mall - one of the busiest and most successful retail malls in the Southeast, situated on the second-busiest intersection of road in the state.

The new Hendrick Southpoint, which will sell and service a complete line of General Motors vehicles out of multiple showrooms and service centers, will represent Hendrick's largest investment in a dealership facility.

You can not only count on the excellence to continue at the Southpoint location, but you can count on it to rise to a new level.

That's the Hendrick Way.

From Hot-Selling Equinox To Best-Value Buicks, Hendrick Durham Auto Mall Has Deals For All

A beautiful Valentine's Day-President's Day weekend in Durham, during which the sun is expected to beam long and strong, will present a beautiful opportunity to buy an affordable, low-maintenance vehicle.

The Hendrick Durham Auto Mall offers many of them.

Among the top-sellers is the Chevrolet Equinox - the second-best selling vehicle in the Chevy lineup behind the Silverado full-size pickup.

The Equinox has enjoyed five consecutive years of record sales. Annual sales in the U.S. increased to 242,242 last year, accounting for more than nine (9) percent of the rapidly growing compact SUV market. Compact SUVs eclipsed midsize cars in 2014 for the first time to become the auto industry’s largest segment.

Chevrolet introduced its updated 2016 Equinox on Thursday at the Chicago Auto Show. No need to wait for that version, however, as plenty of the award-winning 2015 models remain at the Hendrick Durham Auto Mall.

Three of the other best vehicles around, all produced by Buick, also can be had for a bargain at the Hendrick Durham Auto Mall.

For the second consecutive year, the Buick Verano, the Buick Encore, and the Buick Enclave were among the winners in Kelley Blue Book's 2015 5-Year-Cost-To-Own awards.

KBB's data for new cars for the initial five-year ownership period is the basis for the awards. Categories include lowest projected depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state registration fees. The KBB data suggests substantial potential in cost-of-ownership savings for these three vehicles.

All these vehicles are available for lease or purchase at the Hendrick Durham Auto Mall, which has been offering unprecedented discounts as part of its "Moving Sale" ahead of its exciting and long-awaited move into a new state-of-the-art facility in the Southpoint area of Durham.

Come and get them while you can, as a special Valentine's gift for that special someone, or because you have the opportunity of a Monday off for President's Day.

We look forward to seeing you soon.

Thank You, Jeff Gordon

Perhaps the biggest advantage that the Hendrick Durham Auto Mall holds over other dealerships is the Hendrick name.

Being part of the Hendrick empire proves positive in maany regards: core values, knowledge, experience, resources, customer focus and the employees themselves.

Hendrick is synonynous with success - be it a car dealership or NASCAR team.

Synonymous with the Hendrick name is Jeff Gordon, perhaps the most fanous name in NASCAR racing since he signed with Hendrick Motorsports in 1993. He has won four NASCAR championships, won the Daytona 500 three times and ranks third in all-time victories.

Gordon has visited the Durham dealership. There are photos of him adorning walls in the showroom, hallways and parts department. There are photos of him on sales desks, posing with sales reps. His car has been on display in the showroom. His likeness has been worn on many hats and T-shirts of customers who have come to the Durham dealership to buy Chevrolets like Gordon drives and owns.

The Hendrick Durham Auto Mall has benefited from the Gordon-Rick Hendrick relationship in many ways, for many years - parlaying their success and popularity into success for the dealership, which soon will move into a new upscale state-of-the-art facility in the Southpoint area of Durham.

Thursday morning, Gordon announced that he will retire as a full-time driver following the 2015 season that starts next month.

On behalf of the dealership, we say: "Thank you, Jeff." You have helped us thrive in Durham. Congratulations on your career, and good luck in your final season.

For the story of his announcement and what he has meant to Hendrick Motorsports, the Durham dealership, and the sport of auto racing, Click Here.