Understanding, Planning, Adapting

Alvin Toffler is a world-renowned futurist - a strong believer that the awareness of our need to understand, plan and adapt to the future forms the foundation for everything we do.

He is famous for a quote being coined by many of today's businesses and corporations:

"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn."

Although Toffler first made that statement several years ago, his words appear to be ringing true today more than ever as the country, consumers' habits and lifestyles continue to evolve and change.

Change has been great in the automotive industry, as well as at the Hendrick Durham Auto Mall. Our business is moving toward a new level of trust and transparency.

Consumers are more knowledgeable than ever before, with so many more research resources available to them than ever before. Dealerships are forced to be knowledgeable, straightforward and consumer-oriented like never efore.

That movement is fine with Rick Hendrick and his staff at the Hendrick Durham Auto Mall, which trains and focuses every single day on giving its customers the shopping experience they want.

Among Hendrick's and the dealership's core values are "Commitment to Customer Enthusiasm" and "Commitment To Continuous Improvement."

Whether it's the construction of a multi-million dollar state-of-the-art facility near Durham's Sreets of Southpoint, to which the dealership soon will move its operation, or scouring the Internet and the used-car market to determine accurate and competitive vehicle values, or researching the shopping ways of today's consumers, or taking time to simply ask every vistor what we can do to enhance their experience, or training the sales staff on "Selling the Hendrick Way," everything that's done is done for the benefit of the consumer.

The goal is to ensure our clients' complete satisfaction - "Completely Satisfied" is the only passing score. Anything else is a failiing grade.

In this ever-changing time, it's the right thing to do.