Happy Birthday, American Motors Corporation

Say what you want about General Motors vehicles. You cannot say they are unattractive.

Since the days of Bill Mitchell - perhaps America's most famous automobile designer - GM has placed extraordinary emphasis on the design and styling of its product line. You can see that for yourself when you examine and drive the latest and greatest inventory at the Hendrick Durham Auto Mall.

Mitchell was responsible for creating or influencing the design of more than 72.5 million automobiles produced by GM, including such landmark vehicles as the 1938 Cadillac Sixty Special, the 1949 Cadillac Coupe DeVille, the 1955-57 Chevrolet Bel Air, the 1963-65 and 1966-67 Buick Riviera, the 1961-76 Corvette Stingray, the 1975-79 Cadillac Seville and the 1970-81 Chevrolet Camaro

Since then, GM's vehicles have continued to get more and more beautiful. Recent redesigns of the Cadillac SRX and Chevrolet Equinox, Malibu and Impala are testament to that, as well as the creation of elegant new products like the GMC Terrain and Buick Encore.

The appealing pricepoints and low-maintenance qualities of GM vehicles have been well-documented reasons that many consumers choose GM vehicles for their purchases and other transportation needs. But the aesthetic qualilty of all the vehicles across all the GM brands has been moving to the top of the appeal meter.

Anyone who believes any GM vehicle is unattractive needs to just remember back to the days of the now-defunct American Motors Corporation.

It is appropriate that we go back there today because it was on this day in history - Jan. 14, 1954 - that the American Motors Corporation was founded. The company was formed by the merger of Nash-Kelvinator Corporation and Hudson Motor Car Company, which at the time was the largest corporate merger in U.S. history.

AMC was known for producing such beauties as the Pacer and the Gremlin. Remember those? The nmuber of people who drove those vehicles with pride has got to be small.

If you Google "Ugliest Cars In America," pages and pages of artlcles and lists appear. Prominently featured on most of those lists are the AMC Pacer and AMC Gremlin. Those cars were ugly.

The Pacer has been described as a fishbowl. It was the widest car on the road, with room in the backseat for four people to sit side by side, but also was terribly heavy and slow. It was in production for just five years - between 1975 and 1979 - and its unconventional styling was commonly cited in its lack of success.

The AMC Gremlin, meanwhile, is ranked on many lists of the 50 worst cars of all time by several measures. But you will be hard-pressed to find an uglier vehicle. It was manufactured for just eight years, from 1970-1978, at the same Kenosha, Wisconsin, plant that rolled out the Pacer.

Unlike the Pacer, the Gremlin today has a following among old car hobbyists and collectors of historic vehicles. In some cases, the Gremlin enjoys a cult-like following in today's collectible car market.

Perhaps we can credit the founding of the American Motors Corporation 61 years ago today for influencing and adding to the beauty of today's vehicle designs and styles. Certainly GM engineers have taken note and used the many years since to tweak and add to the beauty of Cadillacs, Buicks, GMCs and Chevrolets.

We should all be thankful for that.