Rick Hendrick and his staff at the Hendrick Durham Auto Mall know that if the dealership cannot execute business in the nanner today's consumer is looking for, it's irrelevant to the consumer.
Being relevant, being prepared for a consumer's visit, and being able to execute on information quickly are becoming paramount to success in today's automotive industry.
What car consumers are looking for these days are ease of doing business, transparency of transaction and dealership cooperation with their plan about how to purchase.
This is not about the greatest generation and the old way of buying cars. It's about the latest generation and the new wave of car buyers.
With the influx of Gen-Y customers into the car and truck market, dealerships are having to change their business model and habits to remain successful. The ability of the Hendrick Durham Auto Mall to stay at the forefront of that change is essential to its ability to stay ahead of the competition.
Fortunately for those consumers considering Hendrick Durham Auto Mall, the dealership staff has been able to prepare for and adapt to the change without missing a beat.
According to reports, the Gen-Y demographic, also known as Millenials, could represent as many as 75 percent of car buyers over the next 10 years. They are considered tech savvy and educated and may determine where they will buy a vehicle based solely on their shopping experience: How is it from a digital standpoint? How is it when I get to the dealership?
Millenials reportedly may visit as many as 25 Web sites before coming to a dealership. Social media also is an influence on Mellenial consumers - a study from eBay Motors indicated that more than half of Millennial car buyers are strongly influenced by what their friends have to say on Facebook.
One way the Hendrick Durham Auto Mall is staying on top of its game and appealing to today's consumers is with the "Shop-Click-Drive" program - a simple, innovative way to shop that enables the consumer to combine the convenience of the Internet with personal customer service. An easy-to-use tool helps shoppers find the perfect vehicle, pick the trim and accessories, select extended warranties and even schedule delivery.
Furthermore, visitors to the Hendrick Durham Auto Mall Web site can estimate their trade-in value and monthly payments, find the latest incentives and apply for credit from the comfort of their own home.
It's not only about convenience, but also about allowing the customer to be able to control his or her own buying experience and make it easier for the dealership to form a relationship with them.
Another important step the Hendrick Durham Auto Mall has taken to stay relevant is not a small one, nor inexpensive. The completion of a brand-new, state-of-the art facility in the Southpoint area of town is just weeks away and will utilize the latest, greatest technology and resources to make for a customer experience that will rate second to none.
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