Ingenuity Helps Improved Sales Numbers For GM, Hendrick Durham Auto Mall

A higher level of ingenuity at General Motors has contributed to a higher level of sales of GM vehicles, perhaps setting the stage for a record-seting 2015 for America's top automaker and the Hendrick Durham Auto Mall.

General Motors and its dealerships nationwide, which includes the Hendrick Durham Auto Mall, enjoyed their best December for sales in seven years last month.

An item commonly found on an infant’s changing table contributed to that result.

The baby diaper helped GM engineers simulate snow year-round, ensuring that heating systems in cars like the 2015 Chevrolet Cruze can warm their interiors quickly and efficiently.

Packed snow can prevent air from entering the inlet panel at the bottom of the windshield, obstructing the flow of air into the heating system and reducing the amount of air it can push out. This can lead to less-efficient warming of the car’s interior and windshield defrosting.

"The last thing anyone wants to do when it’s freezing cold out is scrape their windshield," said Nicholas Jahn, GM Vehicle Thermal Systems engineer. "The testing we perform on the Chevrolet Cruze with the diaper material allows us to maximize the car's heating capabilities."

According to a news release from General Motors, Jahn stumbled upon his diaper-based testing method in the middle of summer, during a swim with his daughter. He noticed that when her diaper came into contact with water, it multiplied in size.

Turns out that sodium polyacrylate – the absorbent material found in diapers – starts as a powder but turns into a snow-like substance when saturated.

In Jahn’s test, according to the GM news release, he sprinkled the reusable snow onto the air inlet vents along the bottom of the Cruze's windshield, then started the car and let it idle. After a few minutes, he removed the inlet panel and inspected how much "snow" was sucked into the system and how much of the intake vents remained blocked.

Before discovering the material, Jahn had to rely on Mother Nature to provide snow, or find a schedule opening at one of GM’s state-of-the-art climatic wind tunnels. Just submerging a diaper in water solved that dilemma.

A more efficient heating system is particularly important and beneficial for those who use the OnStar Remote Key Fob services, which allow drivers to remotely start their car from anywhere with a cellular connection. As part of the OnStar Basic Plan, Remote Key Fob services - remote start, lock, unlock and activate horn and lights – is free for five years on all new, properly equipped GM vehicles.

The benefits of Onstar as well as sales of the heat-efficient Cruze helped GM dealers nationwide record retail sales figures last month that were up 23 percent compared to December of 2013.

The Cruze was among seven GM vehicles - along with the Chevy Equinox, Sonic and Spark, the GMC Terrain, and the Buick Enclave and Encore – that posted their best annual sales total in 2014.

GM’s unique three-pickup strategy – with new models spanning the light-duty, heavy-duty and mid-size segments – drove combined deliveries to a 43-percent increase over December of 2013. It marked the best December for the Silverado since 2005.

Five GM vehicles – the Chevrolet Corvette and Spark, the Buick Enclave and Encore, and the GMC Sierra – had their highest December sales in history.

Chevrolet, Buick and GMC retail deliveries were up 25 percent, 28 percent and 29 percent, respectively, compared with a 10 percent increase for the industry as a whole.

Chevrolet had its best December retail sales since 2005. Buick and GMC, meanwhile had their best December retail sales result since 2004.

Every Buick car and crossover posted a sales increase, with the largest gains posted by the Enclave, up 53 percent, for its best month in history.

All that leads to 2015, in which General Motors and the Hendrick Durham Auto Mall expect to continue to upward trend of sales.

In Durham, a brand-new, state-of-the art facility in a new location across the street from the Streets of Southpoint - among the busiest retail shopping malls in the Southeast - continued ingenuity and product development by GM engineers, improved inventory and a favorable economy all combine to present much excitement and expectation for the new year.

Hendrick Durham Auto Mall, General Motors To Carry Momentum Into New Facility, New Year

As the Hendrick Durham Auto Mall prepares to move to its spectacular new facility next to The Streets of Southpoint Mall and General Motors continues to move back into prominence as an automaker, the stage is set for 2015 to be an outstanding year for those two entities locally.

Less than 10 years removed from a record plunge that saw GM stock reach a 20-year-low of $18.33 a share, the manufacturer recently has been mentioned on the list of Forbes' top-10 favorite stocks in 2015. As of Dec. 29, 2014, GM stock prices were up to $34.51 a share.

That's great news for fans and followers of GM and the Hendrick Durham Auto Mall, which sells and services the entire line of GM vehicles, including Cadillac, Buick, GMC and Chevrolet.

Beginning in the first quarter of 2015, the dealership will be conducting business out of its spacious new, state-of-the art location that will feature not one, but two service drives and a regular shuttle service to and from the busy mall across the street. This facility was designed and built with our incredible Hendrick customers in mind, and will be a great benefit to our customers.

The new facility has been in the works for some time, which is a good thing given how brisk business has been in 2014.

The success of the dealership has mirrored the 2014 success of General Motors. Widely publicized recalls have done little to diminish sales or service volume at the dealership's current downtown Durham location. The recalls actually have given us an opportunity to reconnect with many of our customers. We feel like this interaction has built a lot of value with our customers, both in our company, and the GM brands that we represent.

We think that most of our consumers have seen our excellent customer service, and GM’s commitment to them.

An outstanding new product line, a visionary executive branch of leadership, an emphasis on an impeccable business process, reputation management and accountability all have combined to propel the national GM resurgence. Add to that mix unprecedented sales discounts and incentives, as well as strong communication with and resources for its local dealers, the success only can continue.

At the Hendrick Durham Auto Mall, its employees are its greatest asset.

"It's all about the people," said Rick Hendrick, owner of the Durham dealership and its parent Hendrick Automotive Group - a network of nearly 100 dealerships nationwide. "I don't care what you're doing or what your business is; it's all about the people. They have to be able to work together, believe in each other and be able to share information. They have to be motivated to come in and go through it every day."

Mr. Hendrick also requires of the dealership a high-level of transparency, accountability at all levels, and commitments to customer enthusiasm and continuous improvement. In a time of change at General Motors in particular and the automotive industry in general, those Hendrick hallmarks will continue to make both the Durham dealership and its flagship manufacturer standouts in their field.

Furthermore, Mr. Hendrick rarely has a conversation in which he does not stress the importance of our customers. We are here to serve our customers, whether it be from our current location or at the new place.